After a year of resisting, I finally gave in and signed up for SnapChat. The day I signed up for SnapChat was a turning point in my life. I know that may seem dramatic, but it really did change my life for the best. After signing up, I started posting photos and videos of my daily life.
Since I travel a lot (usually somewhere new every week), I was able to post new and exciting content. After a few days of using Snapchat, I started receiving messages every day from people sayingthey “love my life” and “what do I do for work that allows me to travel so much.” Instantly, I was hooked! I knew Snapchat would be a great way to feature my day-to-day life and fit in perfectly with my company #ForeverVacation.
My company, #ForeverVacation, teaches people how to start a business, quit their job and travel the world. I knew if people were going to believe in what I was teaching, they would need to see it in action. Snapchat has allowed me to connect with my viewers on a deeper level than I ever thought possible.
Whether I’m relaxing on a beach in Costa Rica or walking a tiger in Thailand, Snapchat allows me to show my audience what I’m doing in real time. As Leonardo DiCaprio said in Wolf of Wall Street, “I need them to want to live like me,” as he was referring to his employees. In order for #ForeverVacation to be successful, viewers need to envy my life, at least just a little bit, so it will push them to make a positive change in their life.
Why Do I like Snapchat Over Other Social Media Platforms?
Unlike other social media platforms, Snapchat allows your audience to get a real sense of who you are and what your daily life is like. It’s the most personal social network for me, as I’m usually snapping at least 15 times per day. This allows my users to see my day-to-day life from the moment I wake up to the moment I go to bed.
On Facebook and Instagram, it’s easy to appear like you have a fun and adventurous life (even if you don’t). You can post pictures and videos from previous vacations or just post a great highlight from your week. When I use Snapchat, my users can see that I’m never in an office, always traveling to new places and doing exciting things.
If I was only using Facebook or Instagram to show my travel experiences, users might not fully be convinced of my lifestyle or the #ForeverVacation method.
I would also say that Snapchat is the hardest social media platform to grow your audience. Unlike Facebook, Twitter or Instagram, there is no sharing, following and tagging. Also, there are no suggestions from Snapchat on who you should follow by interest, hashtag or location. The only way you can find people to follow on Snapchat is by using your contacts in your phone to see if any of the numbers match a username.
To me, I see this as a huge advantage if you can actually find a way to create a large audience on Snapchat. Yes it is tougher, but there will be less competition at the top. I am currently averaging around 1,000 views per story and am putting the majority of my time into growing Snapchat over any other platform.