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The Broad

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Attractions Details

📌 Address

221 S Grand Ave, Los Angeles, CA 90012, USA

Opening Hours

10:00 AM - 6:00 PM

💸 Entrance Fee

Varies

Find it on google maps

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expert
Colm
Local tour guide
"Visit The Broad on a weekday afternoon to avoid the biggest crowds; not only will you get a more personal experience with the artworks, but you may also get the chance to chat with the museum staff who can share fascinating behind-the-scenes stories. Additionally, check out their public events calendar before you go, as they frequently host free talks and performances that can enrich your visit with unique cultural experiences."

What is The Broad?

The Broad is a contemporary art museum located in downtown Los Angeles, which has quickly become one of the city's most iconic cultural landmarks since its opening in September 2015. It's named after philanthropists Eli and Edythe Broad, who founded the museum to house their impressive collection of post-war and contemporary art. Each curve and contour of the building's unique honeycomb-like facade is something I always find mesmerizing—it's called the "veil," and it's as much a work of art as the pieces housed within.

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Inside The Broad, you'll find nearly 2,000 works of art, featuring a dynamic selection of masterpieces as well as newer, cutting-edge pieces. The museum's collection is one of the most prominent holdings of contemporary art worldwide, featuring icons like Jeff Koons, Roy Lichtenstein, and Andy Warhol, among others. Ever been surrounded by larger-than-life tableaus? Yayoi Kusama's Infinity Mirrored Rooms, often on display here, offer an immersive experience that's utterly unforgettable—and a bit like stepping into a boundless universe.

History of The Broad

When Eli and Edythe Broad set their sights on creating a public space for their art collection, they envisioned a place that was more than just four walls with artwork. The museum was designed by the renowned architectural firm Diller Scofidio + Renfro in collaboration with Gensler, with an intention to inspire and engage. It's located right next to Frank Gehry's striking Walt Disney Concert Hall, making this corner of Grand Avenue a hub for cutting-edge design and culture.

The Broad was more than a decade in the making. Ground was broken in 2010, and upon its opening, it fast became a fixture on Los Angeles' cultural map. I remember the excitement in the air when the opening date was announced—people were thrilled about the prospect of freely roaming through halls filled with some of the world’s most provocative artworks. And it wasn’t just for the art connoisseurs; it was clear that The Broad was a museum intended for the community at large.

Why is The Broad Important?

The Broad stands as a testament to Los Angeles' rise as a contemporary art capital. In a city known for its film and entertainment industries, The Broad provides a vital addition to the cultural fabric, representing the narrative of contemporary society and thought through visual art. It bridges a connection between the artists of our time and the public, democratizing art experiencing in a boldly unique architectural space.

Moreover, The Broad's importance isn't solely vested in its art collection. It's become a leading example of philanthropy and urban development working hand-in-hand. By offering free general admission, the museum fosters accessibility and inclusiveness—values that are deeply embedded in the ethos of Los Angeles. The establishment of The Broad has acted as a catalyst, encouraging the growth of other cultural initiatives and institutions in the area.

Things to Do & See at The Broad

Visiting The Broad can be quite the adventure, and I always advise guests to start with a stroll down the premises to appreciate the architecture—it's a marvel both inside and out. Once inside, make sure you snag a free ticket to the Infinity Mirror Rooms; they're incredibly popular and for a good reason. The optical illusions you experience within are nothing short of otherworldly.

Next, explore the Broad's collection galleries, which showcase a rotating selection of artworks. Whether it's the vibrant pop art of Andy Warhol, the haunting figures of Jean-Michel Basquiat, or the abstract endowments of Cy Twombly, the diversity of art on display is truly astounding. If that's not enough, special exhibitions and installations are regularly curated, bringing fresh and challenging perspectives to the fore.

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To enhance your visit, The Broad offers an array of programs and workshops. These can include anything from music and dance performances to artist talks and family weekend workshops. And let's not gloss over the museum shop—a spot where you can bring home a memento of your experience or an inspired gift for a fellow art lover. Finally, just outside, enjoy the landscaped plaza or take a quick jaunt to other nearby cultural landmarks, such as MOCA or the Walt Disney Concert Hall. The Broad isn't just a museum—it's a cornerstone in a day spent immersed in LA's vibrant arts scene.

Frequently asked questions

What is The Broad?

The Broad is a contemporary art museum in Los Angeles, known for its post-war and modern art collections. It was founded by philanthropists Eli and Edythe Broad.

How can I get tickets to The Broad?

Tickets to The Broad are usually available for reservation online through the museum's official website. Some tickets may be available for walk-up visitors as well.

Are there any special exhibits currently at The Broad?

The Broad regularly hosts special exhibits. To find out what's currently on view or upcoming, it's best to check their official website for the latest information.

Can I take pictures inside The Broad?

Photography is allowed in The Broad for personal, non-commercial use. However, flash, tripods, and selfie sticks are not permitted.

What are the opening hours of The Broad?

The opening hours of The Broad can vary. It is typically open Tuesday through Sunday, with Mondays closed. The hours may differ for holidays or special events, so visitors should confirm on the museum's website before planning their visit.

Attractions Details

📌 Address

221 S Grand Ave, Los Angeles, CA 90012, USA

Opening Hours

10:00 AM - 6:00 PM

💸 Entrance Fee

Varies

Find it on google maps