Rinascente Milano Piazza Duomo
P.za del Duomo, 20121 Milano MI, Italy
|⏰ Opening Hours
10:00 AM - 10:00 PM
|💸 Entrance Fee
Find it on google maps
What is Rinascente Milano?
Rinascente Milano is a flagship department store situated in the heart of Milan, just a stone's throw away from the iconic Duomo Cathedral. This store isn't just a place to shop; it's a full-on experience, boasting a carefully curated selection of fashion, beauty, design, and gourmet food that encapsulates the essence of Italian style and luxury. Encompassing several floors, Rinascente is not only a shopping paradise but also a cultural hotspot, offering a glimpse into the Milanese way of life and haute couture.
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History of Rinascente Milano
Rinascente's story began when the Bocconi brothers opened their first shop in Milan in 1865. Its intriguing name, which means 'rebirth' in Italian, was suggested by none other than the poet Gabriele D’Annunzio in 1917. Since then, Rinascente has been synonymous with the rebirth and evolution of Italian fashion and style. Over the years, the store underwent numerous renovations and expansions, consistently enhancing its luxurious appeal while remaining a landmark of Milanese elegance. You feel the history embedded in its walls, with a century of style transformations whispering through its halls.
Why is Rinascente Milano Important?
Rinascente Milano is more than just a shopping destination; it's a vital cultural landmark in Milan. It represents the pinnacle of Italian luxury shopping, showcasing the best of Italy's storied craftsmanship and design ethos. Moreover, it’s a representation of Milan's identity as a fashion capital, a place where both locals and visitors come to discover the latest trends and timeless pieces. The store has been frequented by well-known figures, contributing to its status as a meeting point for the influential and stylish and acting as a microcosm of the city's affluent social scene.
Things to Do & See at Rinascente Milano
Shopping at Rinascente Milano is merely the tip of the iceberg when it comes to experiencing all that this place offers. Each floor introduces you to a different realm of discovery, from high-end designer labels to emerging Italian brands. You can indulge in the beauty section or find unique homeware and accessories on the design floor. To top off the Rinascente experience, the Food Hall and its rooftop bars and restaurants offer panoramic views of the Duomo, where you can savor Milanese and international cuisine while gazing out over the cityscape.
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But, it's the little details that enchant — I always like to point out to first-time visitors the intricate pop-up installations frequently on display, the exclusive product launches, or the store's commitment to sustainability and local artisans. And let us not forget about the curated events and exhibitions that take place here; they’re a deep dive into the cultural heartbeat of Milan. Whether it's fashion week or the Christmas season, a visit to Rinascente guarantees a uniquely Milanese experience that is dynamic, contemporary, yet steeped in tradition.