Bali Tourism Statistics: An In-Depth Look

Key Bali Tourism Statistics

• In 2023, Bali welcomed 5,273,258 international tourists from source countries such as Australia, India and Singapore. This marked a 144.61% increase from 2022 and represents 45.16% of total foreign visitors to Indonesia. This significant post-pandemic recovery has continued into 2024, proving that Bali is still one of the most popular islands to visit by tourists worldwide.

Monthly and Yearly Bali Tourism Trends

• December 2023 saw a large month-to-month increase in tourist arrivals by 19.47%.

• Year-on-year growth for December 2023 was an impressive 27.66%.

• The highest monthly tourist arrivals in 2023 were recorded in December, with 481,646 visits.

• This is also shown in the steadily increasing international passenger departure numbers throughout 2022 and 2023.

With diverse attractions like the Bali Swing and Secret Waterfall, Bali caters to all kinds of travelers, from thrill-seekers to those seeking tranquility.

Top Source Countries for Tourists

• The top five source countries in December 2023: Australia (123,766), India (46,512), Singapore (37,956), China (27,749), and Malaysia (23,212).

• Tourists from Australia constituted the largest group, up 15.23% month on month, reflecting Australia's strong tourism ties with Bali. 

• Indian tourist visits showed a significant increase, up 36.93% month on month, emphasizing Bali’s growing popularity in India.

Tourism by Mode of Transportation

• Nearly all (478,382) of the international tourists arrived by air, highlighting the importance of air travel for Bali tourism.

• A sharp increase in air travel arrivals in December 2023, up by 20.34% month-to-month.

• Sea arrivals accounted for 3,264 visits, showing a decrease of 42.05% month-to-month, indicating a lesser preference for sea travel.

Hotel Occupancy Rates & Average Length of Stay

• Star-rated hotels had an occupancy rate of 62.19% in December 2023, indicating a healthy demand for premium accommodations.

• Non-star-rated hotels had an occupancy rate of 37.47%, showing a solid demand across different accommodation types.

• The highest occupancy rate among star-rated hotels was in 1-star hotels at 65.84%, while the lowest was in 2-star hotels at 54.65%.

• Guests in star-rated hotels stayed an average of 2.49 days, slightly longer than those in non-star-rated hotels, who stayed an average of 2.14 days.

• Foreign guests stayed longer (2.97 days in star-rated and 2.67 days in non-star-rated hotels) compared to Indonesian tourists (2.07 days in star-rated and 1.56 days in non-star-rated hotels)

• The data underscores the diversity in accommodation preferences and lengths of stay among Bali’s visitors.

If you’re planning your visit to Bali, start with our Tours in Bali, which offer a variety of experiences to help you discover the island’s magic.

Impact on Local Economy

• The surge in tourism significantly contributes to Bali’s economy, supporting local businesses, from hospitality to retail.

• Increases in tourist arrivals drive demand for local products and services, promoting economic growth.

• Employment opportunities in the tourism sector have seen an uptick, benefiting the local population.

• Tours like the UNESCO World Heritage Sites Tour showcase Bali’s rich heritage, drawing global audiences and boosting revenue for local communities.

The Future of Bali Tourism

• The positive trends in tourist arrivals, hotel occupancy rates, and average length of stay indicate a strong recovery and potential for future growth.

• Continuous investment in infrastructure and services is crucial to sustaining growth in the tourism sector.

• Bali's ability to attract a diverse international audience highlights its appeal as a global tourist destination.

We hope you've learnt lots about tourism in Bali throughout our deep dive into the numbers! If you're interested in getting to know more about the industry in other parts of the world, you should also check out our thorough analysis on Mexico tourism statistics which delves into the country's tourism as a whole and broken down by major hubs.