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Bali Tourism Statistics: An In-Depth Look

Bali Tourism Statistics: An In-Depth Look

BY Gede

April 8th, 2024

Overview of Bali's Tourism Performance in 2023

  • Bali welcomed 5,273,258 international tourists in 2023, showcasing a significant recovery post-pandemic.

  • Tourist arrivals in Bali represented 45.16% of Indonesia’s total international tourist visits.

  • A year-on-year increase of 144.61% in international tourist visits compared to 2022.

Monthly and Yearly Bali Tourism Trends

  • December 2023 saw a large month-to-month increase in tourist arrivals by 19.47%.

  • Year-on-year growth for December 2023 was an impressive 27.66%.

  • The highest monthly tourist arrivals in 2023 were recorded in December, with 481,646 visits.

  • This is also shown in the steadily increasing international passenger departure numbers throughout 2022 and 2023.

Top Source Countries for Tourists

  • The top five source countries in December 2023: Australia (123,766), India (46,512), Singapore (37,956), China (27,749), and Malaysia (23,212).

  • Tourists from Australia constituted the largest group, up 15.23% month on month, reflecting Australia's strong tourism ties with Bali. 

  • Indian tourist visits showed a significant increase, up 36.93% month on month, emphasizing Bali’s growing popularity in India.

Tourism by Mode of Transportation

  • Nearly all (478,382) of the international tourists arrived by air, highlighting the importance of air travel for Bali tourism.

  • A sharp increase in air travel arrivals in December 2023, up by 20.34% month-to-month.

  • Sea arrivals accounted for 3,264 visits, showing a decrease of 42.05% month-to-month, indicating a lesser preference for sea travel.

Hotel Occupancy Rates & Average Length of Stay

  • Star-rated hotels had an occupancy rate of 62.19% in December 2023, indicating a healthy demand for premium accommodations.

  • Non-star-rated hotels had an occupancy rate of 37.47%, showing a solid demand across different accommodation types.

  • The highest occupancy rate among star-rated hotels was in 1-star hotels at 65.84%, while the lowest was in 2-star hotels at 54.65%.

  • Guests in star-rated hotels stayed an average of 2.49 days, slightly longer than those in non-star-rated hotels, who stayed an average of 2.14 days.

  • Foreign guests stayed longer (2.97 days in star-rated and 2.67 days in non-star-rated hotels) compared to Indonesian tourists (2.07 days in star-rated and 1.56 days in non-star-rated hotels)

  • The data underscores the diversity in accommodation preferences and lengths of stay among Bali’s visitors.

Impact on Local Economy

  • The surge in tourism significantly contributes to Bali’s economy, supporting local businesses, from hospitality to retail.

  • Increases in tourist arrivals drive demand for local products and services, promoting economic growth.

  • Employment opportunities in the tourism sector have seen an uptick, benefiting the local population.

The Future of Bali Tourism

  • The positive trends in tourist arrivals, hotel occupancy rates, and average length of stay indicate a strong recovery and potential for future growth.

  • Continuous investment in infrastructure and services is crucial to sustaining growth in the tourism sector.

  • Bali's ability to attract a diverse international audience highlights its appeal as a global tourist destination.

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